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Wii Gamers = Hardcore Gamers

xsynergyx | May 21, 2008 | News | Wii Company Misc 
According to Nintendo of America's Cammie Dunaway, the average Wii gamer is a hardcore gamer. 79% of Wii gamers are males, most over 18 and more than half of that percentage game at least five hours a week. She says that the people buying the system are typical gamers, but when it gets home, the hardcore gamers show their colours. She gives some more statistics, stating that 45% of other household members are female and 65% of these play at least two hours a week.
"The real break-through, the real magic of the Wii console is that it brought new consumers into the game," she said. "We in the industry have a choice to make, do we want to appeal to the few or to the masses? Do we want to sell to more people or sell more and more and more to less people? Do we want to be inclusive or do we want to be expansive? At Nintendo we definitely believe in the power of the expanded audience.

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  • 2 thumbs!
    Zeon I | May 21, 2008
    The irony of this article is that they have pictures of Wii Fit, which isn't gaming at all.
  • 2 thumbs!
    R1DDL3S | May 22, 2008
      So hardcore=play 5 hours/week now? I thought it meant beasting a game in a day and unlocking everything else within a short period of time after that.
  • 0 thumbs!
    Capn Droid | May 22, 2008
    Unsurprisingly, this survey was conducted by an official working for Nintendo of America.
  • 1 thumbs!
    Final Blade | May 22, 2008
    Well now, who didn't see the bias in this article. Of course Nintendo would say this, they don't want to say "Well 75% of our fans is kids, so hardcore gamers don't like it".
    As if they wouldn't say anything else that could add sales to their pocket.
    • 0 thumbs!
      Capn Droid | May 24, 2008
      Precisely what I said before. Why shouldn't this article be written by someone working for Nintendo? Well, probably because it means he or she has little respect for the other competitors.
  • 0 thumbs!
    Magimaster | May 22, 2008
    "[D]o we want to appeal to the few or to the masses? Do we want to sell to more people or sell more and more and more to less people?"

    Yep, you heard it right here; Nintendo's whoring out. I'll give her props for saying it instead of hiding behind that casual gamer crap.

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