Electronic Arts has revealed that it is currently developing an exercise-title for the Nintendo Wii that makes use of the Balance Board and aims to rival Wii Fit.

The firm’s Peter Moore explained that he wanted to create a title that was more “western” in approach compared too Wii Fit; a title that will make players really sweat while working out. The key, however, making it fun:

I’ll call [Wii Fit] more eastern fitness, where it senses weight and balance, like Tai-Chi. It’s more about holistic fitness. I don’t think the board is going to take a pounding. We need to look more at western fitness in which I can actually be moving and start to sweat a little bit, and that’s what we’re working on right now.

It can’t feel like a workout The team has to figure out, how do I smile while I’m doing this? You play soccer for 90 minutes; if I say you’re going to run five miles you’re not gonna want to do that. But you run for five miles playing soccer and you’ve had a good time. The difference is you’re distracted.

Moore added that a mini-game-filled approach is what EA is going for. It’ll be very interesting to see what they come up with.