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I miss the days where I would enter IGN or Gamespot and be bombarded with exciting news about my most-anticipated games from the latest E3 expo.
The show wasn't meant to be a public swag fest, yes there was swag for people to take home but it was more based on the idea that this is the industry and it should be more lax compared to a normal show.
E3 has forever been a private expo, if you tried to apply as a regular joe there was no admitting. You had to pull some card out of your hat to fake a website, your "sales assistant" tag or something else to get them to pass you through the registration gates. Unless it was a really really low budget third party, most demos were behind badge only doors.
The problem apparently though was the cost of the show, the cost of producing all this gear and all these shows for people versus the money they were taking in later. E3 was basically becoming a huge entertainment budget and expectations had been growing for years about magical amounts of freebies and shows. The progression though starting around in 2004 had showed that companies in 2005 and 2006 had already started cutting back their participation, R* was one of the first to step back and even EA reduced their booth design as a more closed feel as the years started to push on.
I'd love some form of that E3 to return though even as a media fest, the show last year was a sham though, empty kiosk isles with "beta testers" to act as company consults were insulting, no more hands on play sessions with the devs? yeah. right.
The show will hopefully shape up in the coming months, if not then the West loses one of the biggest shows for gaming that there ever really has been.
Its a shame. E3 used to be like Christmas for gamers. Now its something less.
All the big developers are there...I always thought I would be able to go eventually but i guess not...
"After careful consideration, for business reasons Activision has decided not to participate in any official E3 activities. We wish the ESA best of luck with the show."
One could also wonder if last year's live demo had anything to do with that seeing as it was quite uhm... bad? Yeah never have drunk/high comedians as your host.
Agreed, but they do have their own events that are much bigger.