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Blockbuster to have 'New Releases' for games

Euphoric | April 27, 2008 | News | Playstation 2 Playstation 3 
In a long overdue move Blockbuster has announced that now video games will have a New Release section as movies have always enjoyed. Now gamers looking to rent a game at the store can quickly and easily find the new games and browse what they might look at trying out of the newest games on the market.
Even if you haven't been in a Blockbuster store in a while, you probably remember the importance of that "new release" outer wall. I know when I was a kid, before Netflix and before Xbox Live video downloads (the two ways I rent movies today), going to Blockbuster on a Friday and scanning the outer walls for anything new and exciting to bring home and watch that weekend was always a big and exciting event (surmise what you will of my social life as a child).

That's why it's a pretty big deal for gamers -- albeit not nearly as big a deal as it would have been a decade ago -- that Blockbuster Video is adding videogames to that valuable "new releases" real estate on the outer wall. During an interview I did with Blockbuster CEO Jim Keyes about "GTA IV," he confirmed to me that his troubled chain is using the game to launch video games on the "new release" outer walls:

The magnitude of the "GTA IV" launch is a real springboard for us in some ways. Based on the huge expected popularity of this game, we made the decision to use it as the centerpiece for our move to the wall. This is a big event for Blockbuster. The new release wall is sacred ground for us. With the introduction of "GTA IV," we are going to launch a new release section of the wall with all three major platforms represented. We think that's going to attract a lot of people to our game offerings.

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  • 1 thumbs!
    shadow993 | April 27, 2008
    Way to be a few years late to the party Blockbuster.

    I swear, the chain is floundering and they think this will save them?
  • 0 thumbs!
    Euphoric | April 27, 2008
    It's clearly just a publicity stunt to get the attention of gamers and hopefully for them get some more customers. I just found it so amusing that this was made out to be such a big deal when all they are doing is slapping a sign saying New Releases on a section of shelving.
  • 0 thumbs!
    Linkin Park Fan | April 27, 2008
    I always see new games in the game section? Anyways My blockbuster just started getting blu-ray movies. About damn time.
  • 0 thumbs!
    Final Blade | April 27, 2008
    What they should do is allow us to buy new games there. And pre-order them, so i don't have to go to the mall and i could just walk a mile to get the game. Other than that, this means nothing. I always know the new games.
  • 0 thumbs!
    gotenks992 | April 27, 2008
    They are behind. Oh well. At least I can still pre-order some games from my Blockbuster here.
  • 0 thumbs!
    Balefire | April 27, 2008
    I work at blockbuster. We do sell all the new game titles as well as pre-orders. Maybe you should think before you speak.
  • 0 thumbs!
    theundertakergonzo | April 27, 2008
    Well down at my local Blockbuster i can never tell which is new or not. Nice to see there finally implementing this into the games. It'll make a lot of peoples looking jobs easier.
  • 0 thumbs!
    Final Blade | April 28, 2008
    Why did i get thumbs down? Are you saying you wouldn't want to buy new games and pre-order games at blockbuster?
    You have to be crazy then. You know how much money they would get then...
  • 1 thumbs!
    Rusty Bucket Boy | April 28, 2008
    I never go to Blockbuster. I hate renting games. It's like a library, but you have to pay! Who wants to pay to keep a game for a little while? I can understand renting movies, but renting games is pointless.
  • 0 thumbs!
    joshuam | April 28, 2008
    i know someone who works in a blockbusters so free rental woooo

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