The long-foreseen flood of GTA IV media has begun and soon there's going to be no way to stop it. Gamestop is even getting into the action, partnering with Rockstar to produce a commercial seemingly designed to to get prospective players to associate GTA IV (and it's collectors edition) with shopping at Gamestop. The commercial is a parody of common travel ads and features a fake celebrity giving a positive voice-over while a video with an ironically negative interpretation of his words is played behind it. The video does its job, showing off the whole vertical slice of the game and being just funny enough to remember. Except for those last seven or eight seconds, which we really just couldn't be bothered to remember.