From the article: "The PC Gaming Alliance revealed itself in a press conference today at the GDC in San Francisco. The alliance will be headed up by Mon Moth...no, Intel's Randy Stude, and is currently composed of industry giants such as Microsoft, ATI, NVIDIA, Blizzard, Intel, AMD... the list goes on.

Stude assured the crowds that the Alliance was formed to foster the growth of the underperforming PC gaming market..."