Semi-naked girls help THQ sell MX vs. ATV: Untamed

mistermostyn | December 11, 2007 | News | Playstation 3 XBOX 360

Sex sells. Fact. Enter THQ and MX vs. ATV: Untamed, with a TV spot that certainly reflects the latter part of the title and includes more flesh than it does in-game footage.

With third-party giant Electronic Arts recently suffering a wave of negative press that beat it into an apology following the use of topless models to help push Need for Speed ProStreet, should we display any form of surprise to see similar antics adopted by THQ?

News Story attached to:

MX vs. ATV Unleashed [PC, PS2, Xbox]

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Comments

2 thumbs!
Guugley | December 11, 2007

Mmmm... semi-naked girls.

Seriously, they know it sells - as stated - so it's a good enough technique to use. Congrats?
-2 thumbs!
Final Blade | December 12, 2007

God, how does this sell MX vs. ATV: Untame. Seriously It has no meaning to the game. There not even doing anything great at all.
1 thumbs!
Oceanic Sun | December 12, 2007

Although they understand the market, how does this add to game value? It doesn't. This disgusts me.
1 thumbs!
Seproth | December 12, 2007

Still not buying the game. Although, I'll gladly watch the trailer.
1 thumbs!
Armed Rebel | December 12, 2007

I think the point is to draw attention to the commercial and the game, not so much "omg there are girls in the commercial, better buy the game!"
- 0 thumbs!
  Final Blade | December 12, 2007
  
  It would have been better if it fit the game in some way, all they did was getting each other wet and using sponges. I mean if they were competing like how the game was i would so agree with it.
1 thumbs!
kik36 | December 12, 2007

The only thing that really bothers me is they are using sex to sell a game rated E for Everyone. No wonder people think the rating system is jacked.
-1 thumbs!
timberwolf120 | December 12, 2007

That is exactly the point! Sex sells! It is probably the easiest way of advertising. No need to think hard about catchy phrases and the production costs are probably lower. Just put a girl (or more) in a catfight (what was the beer commercial that aired those a few years ago?). I guess they failed at getting me to remember their brand, but I'm sure it got a lot of people buying. If not, at least talking about their brand.