109

Sony Goes Into The Blu For Christmas Market!

ITANI | October 20, 2007 | News | Playstation 3 Company Misc 
Sony will be launching it's first U.K TV ad promoting it's Blu-Ray disc format. This should help support Blu-Ray before the holiday season. Sony's first Blu-Ray ad will be broadcast for the first time ever on Saturday at 12:42 on the famous Sky Sports 1 channel. Basically just before the football match between Liverpool and Everton. The advert will include why Blu-Ray is the future of high definition and the Playstation 3 will also be included. So this advert is promoting both the Playstation 3 and Blu-Ray. The advert also let's everyone know that the Playstation 3 is Blu-Ray enabled, allowing people who didn't know about Blu-Ray or who did, to actually understand what Blu-Ray is and how it's different between Digital Video Disc (DVD) & High Definition Digital Video Disc (HD-DVD). "Everything is now focused on Christmas as it is the biggest time of the year for sales in the video industry," said Helen Davis Jayalath, the senior analyst for video at Screen Digest.

"For both camps it will be crucial as they need to get people aware of their format and get sales going."


Major movie studios supporting Blu-Ray are Sony Pictures (evidently), Disney & 20th Century Fox.

Major movie studios supporting HD-DVD are Paramount, Universal Pictures & Dreamworks.

The only major movie studio supporting both formats is Warner Brothers.

Other miscellaneous news is that Blu-Ray is outselling HD-DVD in Japan 9:1. View the chart attached with this news post. You can check the foreign source of which supplied the chart here.

Christmas is looking big for Sony!
Sony is to launch the first UK TV ad promoting its Blu-Ray DVD disc as the format war heats up before the critical Christmas shopping season.

News Story attached to:
8 comments | go to source (media.guardian.co.uk) | Add to favorites! favourite this article | send to friend
Images about this story:
sony_goes_into_the_blu_for_christmas_market
Register as a member to subscribe comments.
  • 1 thumbs!
    Existenz | October 20, 2007
    Personally they should have launched this advert simultaniously on Sky Sports 1 and Sky Sports HD... Atleast in HD people with HD could see what Blu-Ray can deliver in the commercial itself.
  • -1 thumbs!
    Revenger of Wastelan | October 20, 2007
    LMAO, I was sure this article will be about Tokio Hotel. Thank god.
  • 0 thumbs!
    Linkin Park Fan | October 20, 2007
    Woo, can't wait to see the commercial
  • 0 thumbs!
    Alvaroduck | October 21, 2007
    ^ Same. Finally an advert that I'll enjoy watching. =D
  • 1 thumbs!
    Seeker X | October 21, 2007
    quote
    Sony Goes Into The Blu For Christmas Market
    Most importantly...where do people come up with these puns???
  • 0 thumbs!
    Miamifan99 | October 21, 2007
    Finally. Blu Ray is great. I'll be excited to see the Ad.
  • 0 thumbs!
    Xegaldis | October 22, 2007
    Yay, I can't wait for the advert now
  • 0 thumbs!
    Final Blade | October 22, 2007
    Well sounds good for Sony.

This news story is archived and is closed to comments now.

Submit Newshelp
(0.0533/d/aeon)