World of Warcraft is an online fantasy world in which players create characters and take them adventuring. The characters gain experience and become more powerful by doing all sort of quests (kill this, find that, deliver this).

At the higher levels many players band together to go on raids to kill the most powerful enemies and get the best loot.

Zeuzo's creator, who took the rogue from level zero to high level hero, was contacted for the BBC by other players but he would not confirm or deny reports of the sale.

The Method guild of which Zeuzo was a member also declined to comment on the the sale.

However, the BBC does have independent confirmation that the account was sold for a figure of about 7,000 euros.