The PS3 managed to move more than 15,000 systems in Canada for the month, overtaking the 13,000 Xbox 360s sold. However, both consoles were bested handily by Nintendo's Wii, which racked up more than 36,000 sales for the month. On the portable side of the market, the DS topped all non-PC platforms in July with almost 46,000 units sold, well ahead of the PlayStation Portable's 6,000 tally.

The industry as a whole was up more than 62 percent for the month, to C$84 million ($78.9 million) from the C$51.8 million ($48.7 million) it managed in July 2006. Portable hardware sales were up slightly, but console hardware revenues for the month more than tripled, leading to an overall 11 percent increase for systems, up to C$35.8 million ($33.6 million).

On the software side of the business, growth was significant, but not as explosive. Overall software sales were up more than 30 percent, to C$38.2 million ($35.9 million), led by a 43 percent increase in console software. Portable games only managed 8 percent growth for the month. Rounding out the industry picture, accessory sales were up more than 78 percent, to C$10 million ($9.4 million).