Sony held a group business briefing in Tokyo today to share its plans for 2008 to 2010. Taking up a good chunk of that time was Sony Computer Entertainment president Kaz Hirai, who introduced new non-game initiatives for the PlayStation brand.

The company's long awaited video on demand service will target PlayStation 3 and PSP, adding movies and television programs to the PlayStation Network on top of the current game content. Videos will be sold through a video store on the network and will be viewable both in download and streaming form.

America will get the first shot at the video service this summer. The program will then continue on to Japan and Europe.

While further details will be announced at E3 next month, sample images of the video store shown at the press conference resembled the current PlayStation Store, right down to windowed video previews of content. The sample store image had buttons allowing the user to toggle between video store and game store, suggesting that PS3 users will have to access just one main shop interface to get all their downloadable content.