UK TV star Angela Griffin has signed on to promote Ubisoft’s My Health Coach: Manage Your Weight in a three-month publicity campaign.

Griffin has appeared in a multitude of TV dramas including Waterloo Road, Cutting it, Holby City and Coronation Street and will be available for interviews in support of the title.

She will also appear in images across a selection of national and consumer publications, which will be accompanied by broad reaching reviews and competitions targeting women aged 24-34.

“Angela was recruited to promote the game as she represents a real-life busy working mum our target audience can relate to,” said Ubisoft’s group brand manager Mark Slaughter.

“This product is for people who want a healthy lifestyle that can fit into the context of their daily routine and doesn’t enforce any rigorous exercise and dieting regimes, just simple, balance and achievable targets for healthy living.”

Commenting on the partnership, Angela Griffin added: “I’m delighted to be involved in the launch of My Health Coach. As a working mum of two, who doesn’t always have time to go to the gym, the game provides that extra incentive to lead a healthy lifestyle and is great fun to play too.”