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Codemasters wants to hit big in Japan

Tyranitar24 | June 06, 2008 | News | PC Playstation 3 Company 
The Japanese game of GRID will be localized for the country, with the speech and text in the form of Japanese. GRID will also come with another game, which is Colin McRae: Dirt. The reason Codemasters decided to bundle the two games together is because Colin McRae games do fairly well in Japan. Rod Cousens, Codemasters' CEO, said Japan will be a market that they are going to focus more on.
The Japanese edition of the game, which is due for release in the winter, will be "fully localised" for the country, and include Japanese speech and text. The game will be bundled with fellow racer Colin McRae: Dirt too, a decision made due to the fact that former Colin McRae games under licence have enjoyed success in the country.

Grid already features content set in Japan, including Drift and Touge events set in locations including Tokyo Shibuya, Yokohama, and Haruna.

Codemasters CEO Rod Cousens commented, "We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market... The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out."

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