The Japanese edition of the game, which is due for release in the winter, will be "fully localised" for the country, and include Japanese speech and text. The game will be bundled with fellow racer Colin McRae: Dirt too, a decision made due to the fact that former Colin McRae games under licence have enjoyed success in the country.

Grid already features content set in Japan, including Drift and Touge events set in locations including Tokyo Shibuya, Yokohama, and Haruna.

Codemasters CEO Rod Cousens commented, "We have pursued options in the market for some time and this announcement is but a first indication of our ambitions in that market... The recent success of key western titles in Japan is indicative of the current trend where Japanese gamers are not only more aware of popular western gaming brands but actively seeking them out."