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Stop smoking with your DS (pocketgamer.co.uk)

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Want to quit smoking? Ubisoft and your DS might be the solution

chautemoc | May 29, 2008 | News | DS

Ubisoft announced yesterday they'll be publishing a title for the DS by the name of Allan Carr's Easy Way to Stop Smoking. Based on the international bestselling book of the same name, it claims to have a success rate of 90% over a three month period and over 50% over a year.

It'll be out November of this year.

Brought to an exciting interactive platform, Nintendo DS, Allen Carr’s Easyway method will take on a whole new dimension. Players will be actively participating in the game’s content as they input the details of their smoking habits and even select their own Allen Carr’s Easyway coach to take them through the process of quitting.

Developed in conjunction with Allen Carr’s top experts, the game echoes the philosophy of Allen Carr’s Easyway method, enabling players to be entertained, challenged and to stop smoking at the same time.

“Ubisoft’s creative team has worked hard to deliver a game that successfully communicates Allen Carr’s Easyway method via play,” said Christian Salomon, vice president of worldwide licensing at Ubisoft. “The player experiences a truly interactive engagement with the game through which he or she learns that it can actually be enjoyable to quit smoking.”

Robin Hayley, managing director of Allen Carr’s Easyway to Stop Smoking, concurs. “There was an amazing synergy between Allen Carr’s Easyway team and Ubisoft as we worked on this project,” he said. “Our experts worked hand in hand with the Ubisoft team to create an entertaining and illuminating game that delivers Allen Carr’s Easyway method in a new, dynamic and highly effective way.”

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Comments

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1 thumbs!
SUPREM_KITE | May 29, 2008

yes i am sure this is right on with its target audience considering the ds is a lik 10 year old and under thing i am sure this will do quite well.
- 3 thumbs!
  chautemoc | May 29, 2008
  
  Gotta get 'em while they're young.
-1 thumbs!
shadow993 | May 30, 2008

XD For real?

Nintendo solves everything, no?
0 thumbs!
FFXFREAK | May 30, 2008

Um, wow. That's like.. sad, why would you buy a DS video game to stop smoking, clearly someones out for more money after they juiced their book for all it was worth T_T.

~FFXFREAK
0 thumbs!
Gothic Girl | May 30, 2008

Nintendo really need to stop allowing this sort of shit on their consoles. >_>
0 thumbs!
Silver Mirror | May 30, 2008

Personally I think something like this would just remind smokers and make them start up again.

Oh and good call chautemoc
0 thumbs!
Big A2 | May 30, 2008

The moment I say Ubisoft in the title I though to myself "Oh shit...".
1 thumbs!
Magimaster | May 30, 2008

I'd rather spend the money on cigs. But hey, it's been two days since I've quit and I don't need the help of some software and a *bleep* telling me how/why to quit. All you need is willpower imo
0 thumbs!
Taker4ever | May 30, 2008

And you can tell that after, what, two days without a cigarette? Can you predict next weeks lottery numbers as well?
- 0 thumbs!
  Magimaster | May 30, 2008
  
  Sure can...I've gone two months without having a smoke before, so based on personal experience I know exactly how it feels. But you know what? Screw that, you're right. I'm sorry for leaving you out and not telling you about the rest of my personal life.