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MMQB: NPD to Withhold Hardware Sales Data

Akira_EX | November 06, 2007 | Industry News | Gaming Tech/Hardware 
This isn't good.

According to a postscript in N'Gai Croal's Monday Morning Quarterback, an article reviewing the previous month's NPD numbers, he has said that the NPD Group, responsible for tracking product sales across different industries, will pull back some of the monthly data for the video game industry they share with their non-paying customers. In this case, the media.

According to N'Gai, the casualties are the hardware sales data, and the top ten software numbers, which will be trimmed down to the top five. Hardware numbers and top ten numbers will still be given, but now on a much less frequent quarterly and annual basis, for which I'm assuming is respective.

Each of the three companies are able to release their own info, but I wouldn't want to count on it.

At least we still have Media Create and Famitsu for the Japanese numbers, but this is disappointing.

And no, VGChartz is NOT an option.

[via NeoGAF]
P.S. Oh, and--like Steve Jobs and Perrin Kaplan--one more thing: I'll close out on a high note, with some good scoop for this edition of MMQB. Unfortunately, this scoop will taste bittersweet, as it's also bad news for us, our fellow journalists, and forum-dwellers across North America. Beginning with the October sales data, which is due later this month, NPD is going to cut way back on what they share on a monthly basis with their non-paying customers, i.e. media.

What does this mean?

For starters, no more hardware sales data. (Can you taste the bitter tears streaming from various forums and message boards?) Sony, Microsoft and Nintendo will of course be free to release their own sales info—and presumably leak that of their competitors, if it'll make them look good—but we will no longer receive that data from NPD. Software sales figures will only be given for the Top Five SKUs, not the Top Ten as we normally receive. We'll eventually receive hardware numbers and Top Ten software numbers, but only on a quarterly and annual basis. There are signs that this may only be a temporary pullback, but for now, this is were things stand.

As you can see, this is going to make our job more difficult. But we couldn't have become upper echelon QBs if we didn't have a variety of well-placed sources embedded throughout the industry. So fear not, loyal readers. Monday Morning Quarterback may not be the world's timeliest blog feature, but we can promise you that our analysis and speculation will always be based on the most complete set of numbers we can get our hands on.
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  • 0 thumbs!
    Redemption | November 06, 2007
    This is a real shame, since paying for the data is way too expensive for all "independent" media sites (such as Neoseeker and GameGrep >_<).
  • 0 thumbs!
    Wolfwood | November 07, 2007
    You got that right! Even sites like Joystiq aren't too thrilled with the news, so you have to wonder who out there really is capable of affording the monthly price for this (admittedly very useful) data. :\

    And ouch, you're really sticking it to VGChartz and their... "estimates", eh?
    • 0 thumbs!
      Akira_EX | November 08, 2007
      Hey, what can you say? Heh.

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