The tone from Microsoft tonight was one of celebration and anticipation, as they ran down their successes since the 360 launched and hyped their lineup between now and the end of the year. Peter Moore framed the discussing by recalling the blockbuster holiday season of 2004, which was driven by the Grand Theft Auto, Madden, and Halo franchises.

Moore stated that 'the only place to play all three games' this year is the 360. In addition to showing off other heavyweight titles like Mass Effect (which is due in November), the company had a few new announcements: They'll be releasing a version of the movie trivia game Scene-It with a quartet of special controllers, for a standard game price. They've partnered with Walt Disney and its associated companies to bring their family of movies to the Xbox Live service, with many titles already available tonight.

CliffyB officially revealed Gears of War for the PC; it'll have additional content as well as co-op gaming via Live for Windows. Resident Evil 5 will be coming to the system (the only game from their conference not releasing this year). The event was capped by a live-action short piece meant to show what a Halo movie might look like, the announcement of a Halo 3 special edition 360 sku set to launch alongside the game, and a new trailer showing a bunch of Halo 3 in-game footage.