"On that same token, that same consumer sees No More Heroes or Okami and says, “The title is not familiar, the game looks complicated, and I don’t know what an Okami is.”

Does this imply that publishers and developers should be “dumbing” down their games to appeal to the mass audience? Of course not, but understand that like any new consumer base, there's an initial learning curve before they are more discerning about how they spend their money on games."