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There's also the fact that, well, they did it because they could.
He's right though, graphics sell games. Screenshots sell games. It's a shame that so many people will buy a game due to seeing it with impressive graphics in previews, then when it comes to playing the game itself the person realises that the gameplay totally lacks. Not the case though with Unreal Tournament, since it plays like a charm as a whole.
But since most of the top companies put a lot of work into the graphics, I don't have to worry. So when I choose my game, I only have to worry about gameplay because that is where you see the major differences between games.
So that is why I picked up CoD4 over Quake Wars. I personally like the fact that there aren't any vehicles in the game. I also liked the single player and the unlockables in multiplayer.
Lol cool.
Anyway games like FF and UT always had great gameplay so the graphics plays a huge role on getting the game.
True not all games this gen had that mind blowing graphics but they were still freaking beautiful imo. Graphics does plays a major role for games to some players, like my self. I mean thats why im getting games that i haven't played there genre for 10 years. GT5, UT, CoD4, etc. Next gen to me is for the beauty of game since games story is like a movie and while im playing i like watching that sick ass graphics that comes with it, especially in HD. Though this is my personal taste im not denying the gameplay also plays a big role, but i feel you can't have one without the other this gen. What good is having kickass gameplay this gen while the graphics are no better than the PS1 days, it would just not feel right.
Great article though.
Graphics first-it gets the game noticed
Gameplay second-it makes the game fun
Story should be the reason you make the game(save for unreal/battlefield games which are online fun fests)-to make the game truly great.
Having said that. Why not just enjoy the graphics? Unless you have a complaint then just let it be.